About Guardsman Insurance Services Inc.

Our History

Guardsman Insurance Services traces its history back to the late 1950s when Keith Watson started his own insurance brokerage. In May of 1971 Guardsman Insurance Services Inc. was incorporated with Kingston, Ontario as its head office. Over the years Guardsman Insurance has expanded, opening offices in Ottawa and Bancroft. With the growth of internet-based business we now serve clients across the province of Ontario. Guardsman remains a family owned business with Keith’s grandson, Thomas, purchasing the company in 2013. This ownership transition has ensured our stability for decades to come.

Our Philosophy

Insurance is a complicated product. As such the staff at Guardsman Insurance has adopted a simple philosophy for our clients. We strive to serve our clients in plain language; providing individualized solutions and personal communication. Our clients are extensions of our family and you are never ‘just a number’ to us. Guardsman Insurance truly cares about our clients and values our long-term relationships.

Our Community

Guardsman Insurance and its staff have a proud history of community support. Our staff serve on the boards of directors of many nonprofits and charities in addition to volunteering their free time for community causes. We are proud of our tradition of community involvement and love giving back to the communities that have supported us over the years.

Organizations supported include- OPP Youth Foundation, VoiceFound, Canadian Chiari Association, Royal Canadian Air Cadets, Royal Canadian Sea Cadets, Royal Canadian Army Cadets, Boys & Girls Club Canada, Military Police Fund of Blind Children, University Hospitals Kingston Foundation